Project7 has been a client of ours for going on probably 4-5 years now, we can’t get enough of them and hopefully they haven’t grown tired of us either. Their mission is ‘Products for Good’ and they are pioneers in the social entrepreneurship arena with a passion for making a difference. They’ve figured out a way to let you be a blessing to others just by making purchases you’re probably already making – gum, mints, water, etc.
We’re pretty stoked about their newest partnership just announced yesterday that will allow them to make an even greater impact on this world. From a marketer’s standpoint, I can’t think of a much easier partner brands with! Starting today, you can now purchase specially marked Project7 bottles of 7UP/Diet 7UP/Cherry 7UP/Diet Cherry 7UP and under the cap you will find a code that allows you to help make a difference in 3 easy steps:
Pick your favorite from any of Project7’s seven causes
Boom. Done. You just made an impact on this world.
To announce the partnership, they’ve created a pretty awesome stop motion video hand-drawn by one of my good buddies and all around talented guy, Darren Dunham. We’re really working hard to spread the word and would love it if you’d take 2.5 minutes to watch it and possibly even help spread the word about it! Would love to see this thing actually go viral and bring more attention to Project7 and all that they’re doing to bring change in this world. Shareable links below the video.
Make Your Bottle Count
Like it enough to share it?
If you’re the kind to post on Facebook, Twitter, Tumblr, or any of the other places you reside on the net, the best link to use is probably: http://project7.com/7up
The video is on both Vimeo and YouTube so whatever tickles your fancy.
We’ve been in super-hunker-down-and-deliver mode here at the office the last couple of weeks but thought I’d at least throw out a few things that have pulled our attention for a moment or two.
While most of the news media is wrapped up in whether or not North Korea can fire accurate missiles more than 30 yards, I’m more intrigued with the fact that the women are encouraged by the state to choose from one of the 18 officially sanctioned hairstyles. Shown below in a display on the wall of a salon in the capital. I’m trying to decide between 6 and 7 below for my lovely bride:
I’m not a huge thrill-seeker type of person but I do enjoy cringing and watching other nutso’s do their thing. There’s so many in the YouTube channel of Devin Graham to choose from that narrowing them down to post here was a challenge. The first video below is something I’ll never do. The second is one that I am considering starting a Kickstarter for my birthday just to be able to purchase one of these incredible machines by summer.
There’s quite the discussion about link-style posts such as these on blogs these days. I don’t have a whole lot to contribute other than the fact that my blog is focused on and around things that interest me. If, like this style of post, are links that I am currently digging or find interesting, I don’t have a problem sharing them. I’ve seen arguments about longevity and posts such as these how they don’t get the traffic over the long haul or bring crazy amounts of search results but that’s not necessarily what my personal blog is for. Sure, having more visitors is nice, but it wouldn’t be that hard to ramp up traffic by just writing about a few specific topics to garner it. The problem is, is that at that point I’ve flipped the script and write/post for you (or whatever audience I’m chasing) instead of me, no thanks.
Chris has moved his link sharing to Twitter and other social media outlets which is great. I have no way of knowing this for sure, but my gut feeling is that my Twitter audience and my audience here aren’t quite the same. When I share links on Twitter that I don’t share here, often times it’s because I feel they’re poignant for that audience. Inversely, there are links I see on Twitter that I’m not sure my audience here has been exposed to yet; I like having the ability to craft and share those and support with context or application as needed.
I’ve got some 500+ posts worth history here and much of the old stuff doesn’t get touched. I’m okay with that. By writing/posting stuff that I’m currently into, it’s created – if nothing else – a place where I can go back and see where I was at certain periods of time; yes, even the link posts. It helps me to see how my interests have changed and hopefully how I’ve grown over time; to me, that’s much more important than some long-tail search traffic.
In short, do what you feel works best for you and your goals. I love the fact that we’ve all got tools to self-publish and we all utilize them differently. If all of us were Gruber’s then there’d be no fresh content to share. If all of us were long-form writers and there were no Kottke’s or Gruber’s, I’m guessing we’d all have a very limited exposure to what everyone else is doing or writing.
Jimmy Fallon wins the internet for at least the next couple of hours. See if you can make it through the first 30 seconds of this without cracking a smile.
Jimmy Fallon, Mariah Carey, & The Roots – All I Want For Christmas
