I haven’t decided yet if this is just a great satirical illustration or a sad and exposing view of what we have become.
This Saturday we will be taking the kid out for a trick-or-treating excursion and my hope is that I can refrain from being exactly what the illustration infers – worried more about my email rather than enjoying the single Halloween he gets to spend as a two-year old.
“Case Study” is an oft-used term by many design firms as a part of (or in lieu of) their portfolio of work but I would consider it mostly misused in each situation. A case study, as I understand it, comes from the field of science or research that usually includes experiments, surveys and/or analysis on data gathered from individuals or groups. More often than not, a “case study” seen in the standard web portfolio hasn’t been research, tested or evaluated and just gets labeled as such as a fancy word for portfolio piece.
It doesn’t matter much, other than as I set out to pen a few short thoughts on a recent re-design I offered for a client I struggled with how to label it. It isn’t an actual experimented case study since I didn’t test it against anything other than my own collected knowledge of UI and design preferences, but it is a review of where it currently sits and where I envision it going as we move forward.
My current interest in gaining new knowledge about my craft has been leading me down the path of realizing that part of my job as a creative is to use design to solve problems. While dressing things up is the fun part and the part that gets noticed the most, there are plenty of underlying things that feed into the overall look and functionality of the site.
My job is to make you look better but if in the process of making you look better I make your site unusable for clients and kill your sales, I haven’t done you any favors nor do I have a leg to stand on as an “expert” down the road. Included in the fact that I need to make your site pretty and you happy, I have added responsibility to provide the best experience for your users through things like predictable navigation, color/font consistency and organized content just to name a few. Throw in a couple of Make My Logo Bigger cream requests in there and you can ultimately see that there is a need for more learning in the problem solving category on my end.
I’ll be the first to admit that I’m pretty bad about flying by the seat of my pants. I make plenty of decisions based on feelings and intuition without exploring the ramifications or the consequences. It can range from simple slip-of-the-tongue type stuff all the way to business decisions. Knowing this is only half the battle, overcoming it is another story. There’s a good chance I write this whole article without thinking of the consequences it will bring. Danger’s my middle name.
Recently, I’ve done a decent job of the classic “pot calling the kettle black” by noticing and possibly pointing out others in what looks like their failed attempts at doing due diligence in their decision making. Of course I am an expert when it comes to second guessing others’ decision making, so potentially they did do some research and pre-planning and I am just not seeing it. Then again, maybe not.
The Brownstones at Town Square
I live in the suburbs and to be honest, the section of town I live in is quite affluent. One of the neighboring towns is above all the rest in terms of socioeconomic standards in the area and they really don’t take any steps to hide it. Just the opposite, actually. It’s your typical keeping up with the Jones’ but on a pretty high scale. There are no multi-unit rental facilities (truly, none) in said town and there is no city transportation system to help people get from one place to another. (more…)
Pretty comprehensive list but this one stuck out at me for several reasons over the last few weeks.
39) Try-hard websites
People do not come to websites for an experience, they come for information. Anything that gets in their way, like slow-loading Flash graphics or counter-intuitive navigation tools, just makes them angry.
I could add any number of other things to the short list on number 39. But to keep it simple, content is king. Deliver quality content in a neatly wrapped package and your users will come back for more.