Project7 has been a client of ours for going on probably 4-5 years now, we can’t get enough of them and hopefully they haven’t grown tired of us either. Their mission is ‘Products for Good’ and they are pioneers in the social entrepreneurship arena with a passion for making a difference. They’ve figured out a way to let you be a blessing to others just by making purchases you’re probably already making – gum, mints, water, etc.
We’re pretty stoked about their newest partnership just announced yesterday that will allow them to make an even greater impact on this world. From a marketer’s standpoint, I can’t think of a much easier partner brands with! Starting today, you can now purchase specially marked Project7 bottles of 7UP/Diet 7UP/Cherry 7UP/Diet Cherry 7UP and under the cap you will find a code that allows you to help make a difference in 3 easy steps:
Pick your favorite from any of Project7’s seven causes
Boom. Done. You just made an impact on this world.
To announce the partnership, they’ve created a pretty awesome stop motion video hand-drawn by one of my good buddies and all around talented guy, Darren Dunham. We’re really working hard to spread the word and would love it if you’d take 2.5 minutes to watch it and possibly even help spread the word about it! Would love to see this thing actually go viral and bring more attention to Project7 and all that they’re doing to bring change in this world. Shareable links below the video.
Make Your Bottle Count
Like it enough to share it?
If you’re the kind to post on Facebook, Twitter, Tumblr, or any of the other places you reside on the net, the best link to use is probably: http://project7.com/7up
The video is on both Vimeo and YouTube so whatever tickles your fancy.
I’ve subscribed to The Listserve for a while now but never really been prompted to respond to anything. I won’t discourage you from subscribing on your own but I’ll also add that there’s not much your missing out by not subscribing. Currently, there’s 23,425 subscribers from around the world who agree to be sent one email per day from the Listserve Lottery Winner for that day with anything they want to write about. I signed up because I like the concept but most of the messages end up being, “just smile and it will all be better,” “if we all traveled the world would be a better place,” “down with organized religion cause it’s the root cause of all major conflict in the world,” and so forth.
I haven’t unsubscribed yet but if I get on one of those simplify-my-digital-life kicks, it is easily one of the lowest hanging fruits that I can chop off. There have been a few good nuggets sprinkled here and there so I guess that’s what has kept me around.
With that said, when I opened up my inbox this morning to browse what ground-breaking advice I was going to receive from yesterday’s lottery winner, I was actually prompted to respond for a first time. The writer posted a note about wanting to change careers, having a lack of completing a higher education degree, how long it might actually take her to gain said education (with age not being on her side), and a concern about what would happen if she no longer had her husband to help support her/supplement her meager income. She mentions having visions of being a nurse but again leans on the crutch of education.
As with most things, I’ve got two cents and since she asked for feedback, I figured I’d throw mine in. Below you will find my response to Dolores Yates in case you’re facing similar issues or desires in life. (more…)
While having lunch with a buddy yesterday, a conversation we were having triggered a thought in my mind that is just slightly longer than what could fit in a tweet. It’s not a new idea to me, I’ve believed it now for 8+ years. It’s also not the only reason but does carry some significant weight in why I choose to work for myself instead of working for somebody else. It is, however, one that I rarely share publicly. So, for all eight of you reading, here’s (one of a few reasons) why I own a small business:
Working for myself has nothing to do with not being able to work for somebody else and everything to do with the thought that I can’t hack it for anybody else.
Sorry, a quick little something on my mind that I couldn’t quite fit into 140 characters…
You know those times you need to send that email knowing what the future outcome is most likely to be? Especially knowing that the potential for the outcome to be positive is relatively low? Yeah? Send it.
Example: Today I sent an email finalizing some work done in January that didn’t get paid until late April letting the client know that it was a great opportunity to work with them and to let them know if they needed any help in the future to keep me in mind. After a number of missteps on both of our ends, I’m fairly certain that the client will be deleting my contact info in short order. Do I enjoy knowing this fact? Not really. Was sending the email the right thing to do knowing that neither I or the client probably care too much about giving it another go? I think so.
There’s enough burned bridges in my past to afford me some amount of experience in the fact that in most cases, it’s your turn to call. So whether you’re hovering over the send button, staring at the phone in your hand or sitting in a parked car down the street, the shortest route to closure is to take the first step.