I don’t hide the fact that Adobe Illustrator and I aren’t necessarily friends. I’ve never been one to have the ability to draw much. And for being a related field, I feel like I should be better at logo design, but it just isn’t my forte.
Which is probably why videos like the following capture my attention so much. It’s 6 minutes long so you might just want to jump through some of it as it goes. It really gets interesting to watch once the logo creation gets started. And jump through to Mattson’s site to see the other renditions and final results.